Welcome to el RHEY: a specialist, children’s designer rainwear brand and wholesaler from Bournemouth, UK.

Our aim is to become the UK’s No. 1 children’s rainwear brand; designing fun, fresh and creative children’s products that bring joy to young consumers and parents across the globe; fostering creative expression and promoting skills development.

Founded in 2013, el RHEY Kids is a designer led label representing an original and ever expanding children’s rainwear collection.

ColourMe Wellies are now available for purchase though our website, and via retailers across the UK and Europe. Visit our online shop now to pick up a pair; the perfect gift for little artists everywhere!

Our Philosophy

We aim to inspire a generation by encouraging unique expression and creating meaningful experiences through our products.

Reseller Opportunities

Our rainwear products are ideal for outdoor activities, rainy days and for fashion wear. We are looking to establish long-term relationships with a variety of retailers within and outside the UK. We look forward to hearing from you.

Contact Us

Please contact us if you are interested in finding out more about el RHEY or ColourMe Wellies. We aim to respond within 24 hours and will be happy to assist you with your inquiry.