About el RHEY

el RHEY is a specialist rainwear designer and wholesaler from Britain. The el RHEY Kids label represents an original and creative children’s rainwear collection that is available for purchase though our resellers in the UK, Europe and USA – New York. If you’re interested in becoming an el RHEY reseller, please see the Reseller Opportunities section.

Our Story

We believe in the importance of encouraging creativity in children, especially when they are at a crucial stage of development. All of our products are therefore designed to bring joy whilst allowing children to develop their skills and future ambitions. This is the foundation which guides the mission and vision of el RHEY.

Our Vision

To create a premium, global rainwear brand driven by creative innovation.

Our Mission

el RHEY Kids mission is to be the most creative children’s rainwear brand. To provide unique and innovative products and solutions that deliver outstanding value to our new and existing customers. We aim to inspire and enable creative expression, promote skills development and bring joy into rainy days!

We strive to fulfil this by being:

  • Creative

    We are focused on innovation to provide better products, as well as seeking creative and fun solutions to our designs. We want to surprise and fascinate our clients with unique products, and stand out in the marketplace.

  • Inspiring

    Design is important to our brand as we seek to create products which inspire children to explore their creativity. We do this through mixing fantasy and the real world, to create an original el RHEY world which is playful and educational.

  • Ethical

    In our business we believe in doing things right and seek to have a positive impact through our actions. We will not compromise on the quality of our products and stand for fair and ongoing business relationships.

The Team